AB Tasty is a technology company.
AB Tasty is a technology company.
AB Tasty has raised $57.0M across 2 funding rounds.
AB Tasty has raised $57.0M in total across 2 funding rounds.
AB Tasty is an AI-powered digital experience optimization platform that enables businesses to run experiments, personalize user journeys, and manage product features across websites, apps, and other digital channels.[1][2][3] It serves marketing, product, and engineering teams at over 1,000 global brands—including L'Oréal, Sephora, McDonald's, and LVMH—by solving the problem of fragmented tools that create silos and hinder optimization of customer journeys from engagement to conversion.[1][2][3] The platform addresses low conversion rates and user friction through A/B testing, AI-driven personalization, recommendations, search, and progressive rollouts, driving higher revenue, engagement, and retention while aligning teams on shared KPIs.[1][4][6]
Founded in 2013, AB Tasty has grown into a global leader with 12 offices across North America, Europe, and Asia Pacific, consolidating its offerings into "One Platform" that unifies client-side and server-side capabilities for faster innovation.[2][7]
AB Tasty was founded in 2013 by childhood schoolmates Alix de Sagazan and Rémi Aubert, both serving as Co-Founders and CEOs, who started the company with a vision to make experimentation and personalization fast and simple.[2][8] Emerging from their shared belief in a "test-and-learn" mentality—trying, failing, refining, and iterating—the idea addressed the need for accessible optimization tools in a complex digital landscape.[8]
Early traction built on this foundation over 13 years, expanding from core web experimentation to AI integrations, including the 2023 acquisition of EmotionsAI for emotions-based segmentation and 2024 expansions into recommendations and merchandising.[2][7] Pivotal moments include launching "One Platform" to bridge marketing and product teams, earning a 5/5 Forrester rating for its global partner network, and serving 1,000+ brands like Clarins, USA Today, and Disneyland Paris.[1][2][4]
AB Tasty stands out in the experience optimization market through these key strengths:
AB Tasty rides the wave of AI-driven customer experience optimization, where fragmented tools give way to unified platforms amid rising demands for personalized, seamless journeys across complex buyer paths—from paid landing pages to mobile checkouts.[2][5][6] Timing is ideal as e-commerce and digital adoption surge post-pandemic, with market forces like data privacy regulations and AI advancements favoring no-code/low-code solutions that de-risk innovation without silos.[1][4]
It influences the ecosystem by empowering cross-functional teams at scale (900+ enterprises), accelerating feature launches, and boosting KPIs like CTR, AOV, and loyalty, while its EmotionsAI integration pioneers behavioral personalization in a competitive field against players like Statsig.[1][2][3] This positions AB Tasty as a catalyst for revenue-aligned digital transformation.
AB Tasty's trajectory points to deeper AI entrenchment, with expansions in server-side mobile/app personalization and multi-channel experimentation to capture growth in e-commerce and subscription models.[2][6] Trends like real-time personalization, predictive analytics, and zero-party data integration will shape its path, potentially amplifying its 1,000+ brand footprint amid unified platform demands.[1][7]
Influence may evolve toward full-stack optimization leadership, influencing how brands measure "infinite experiences" in an always-on digital world—turning optimization from reactive testing to proactive revenue engines, much like its founders' schoolyard spark ignited 13 years of relentless iteration.[8]
AB Tasty has raised $57.0M in total across 2 funding rounds.
AB Tasty's investors include 040 Capital, Cherry Ventures, DN Capital, Greenfield One, Partech Ventures, Nicolas Pinto, Pierre Valade.
AB Tasty has raised $57.0M across 2 funding rounds. Most recently, it raised $40.0M Series C in July 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2020 | $40.0M Series C | 040 Capital, Cherry Ventures, DN Capital, Greenfield One, Partech Ventures, Nicolas Pinto, Pierre Valade | |
| May 1, 2017 | $17.0M Series B | 040 Capital, Cherry Ventures, DN Capital, Greenfield One, Partech Ventures, Nicolas Pinto, Pierre Valade |