900.care is a technology company.
900.care offers eco-friendly personal care products designed to reduce plastic waste and promote sustainability in hygiene routines.
900.care has raised $35.0M across 2 funding rounds.
900.care has raised $35.0M in total across 2 funding rounds.
900.care is a French consumer goods startup founded in 2019 that produces waterless, solid personal care and household products in compressed powder form, designed for home dilution in reusable bottles to slash plastic waste, water transport, and emissions.[1][2][3] It serves eco-conscious consumers via an exclusive direct-to-consumer subscription model on its website, targeting high-volume categories like shower gel, shampoo, toothpaste, hand soap, deodorant, and household cleaners such as dish and laundry tablets.[1][3][6] The company solves the environmental toll of traditional liquid hygiene products—preventing 5 million plastic units and 700,000 liters of water since launch—while matching mainstream texture, scent, and efficacy at accessible prices like €2.49 per refill.[1][3] With €10 million revenue in 2023, 90,000 customers, and 235,000 active subscriptions, 900.care raised $34.85M total (latest €21M/$23M Series A in early 2024 led by Lombard Odier), operates a dedicated factory in Saint-Etienne, expects profitability in 2024, and aims for €100M revenue in three years via European expansion beyond France, Belgium, and Switzerland.[1][2]
900.care was founded in 2019 by Aymeric Grange (Lyon native, CEO) and Thomas Arnaudo (from Aix-les-Bains), who met in preparatory classes at Lycée du Parc.[1][3][4] Initially validating demand through a Facebook questionnaire to 2,000 strangers, they launched products in 2021 after iterating on compressed powders that dissolve into full-strength gels or pastes, starting with shower gel and toothpaste for maximum volume impact over lower-volume skincare.[3][4] Early challenges included adapting cosmetics factories, leading to a custom "tiny factory" in Saint-Etienne in Q2 2023 for compacted powders, boosting margins.[1] Pivotal traction came from rapid DTC subscription growth, hitting €10M revenue in 2023 with strong retention, fueled by their shared engineering backgrounds and commitment to French-made, refillable innovation.[1][3][4]
900.care rides the surging demand for circular economy solutions in beauty and personal care, a $500B+ market where e-commerce penetration is just 6% but ripe for disruption amid plastic bans and consumer shifts to sustainable CPG.[1][3] Timing aligns with EU regulations on packaging waste and water scarcity, amplified by post-pandemic eco-awareness, positioning compact powders as a scalable alternative to bulky liquids that dominate 80%+ of shelf space.[1][3] Market tailwinds include rising DTC subscriptions (proven by 900.care's 2023 metrics) and investor appetite, as seen in its $35M raise from VCs like White Star Capital and Lombard Odier.[1][2] It influences the ecosystem by proving industrial scalability for waterless formats, inspiring "tiny factories" for other brands and accelerating France's green tech leadership in consumer goods.[1][3][4]
900.care's subscription flywheel and factory edge position it for €100M revenue by 2027, starting with targeted EU rollouts while eyeing U.S./UK amid global plastic reduction mandates.[1] Trends like AI-optimized formulations and regulatory tailwinds will fuel margin expansion toward sustained profitability, potentially via retail partnerships as e-com matures.[1][3] Its influence could evolve from French disruptor to category pioneer, redefining hygiene as lightweight, zero-waste norms if it scales production and category breadth. This waterless revolution underscores how smart engineering turns everyday essentials into planetary wins.
900.care has raised $35.0M in total across 2 funding rounds.
900.care's investors include White Star Capital, 50 Partners Impact.
900.care has raised $35.0M across 2 funding rounds. Most recently, it raised $23.0M Series A in March 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2024 | $23.0M Series A | White Star Capital | |
| Jun 1, 2021 | $12.0M Seed | 50 Partners Impact, White Star Capital |