8fig is a technology company.
8fig is a technology company.
8fig has raised $47.0M across 2 funding rounds.
8fig has raised $47.0M in total across 2 funding rounds.
8fig is a fintech company providing AI-driven funding and financial tools tailored for e-commerce sellers on platforms like Amazon and Shopify. It offers customizable, non-dilutive capital without credit checks or equity requirements, alongside an AI CFO for cash flow management, growth planning, and supply chain optimization, targeting U.S. and Canadian businesses with $12K+ monthly revenue.[1][2][3][4] This solves acute cash flow bottlenecks that hinder scaling, enabling rapid growth—customers report 300-750% increases in store sales—while delivering over $500 million in funding since 2020, with 800-900% revenue and customer growth in 2022.[2][4]
Founded in 2020 by Yaron Shapira (CEO), Assaf Dagan, and Roei Yellin, 8fig emerged from observing e-commerce sellers' cash flow struggles amid rapid scaling, initially focusing on lending and supply chain tools.[2][3] Based in Austin, Texas, and Tel Aviv, Israel, the company pivoted post-2021 funding amid e-commerce shifts toward profitability due to rising acquisition costs and privacy changes, expanding into a full "C-suite" suite starting with AI CFO for complex cash flow planning.[2] Early traction included tripling headcount, launching a mobile app, and adding freight/payment features in 2022, building on $50 million raised that year.[2]
8fig rides the e-commerce financing boom, addressing a $100B+ market gap where lean online sellers lack traditional bank access amid volatile supply chains and high customer acquisition costs.[2] Timing aligns with post-pandemic e-commerce maturation—shift from hyper-growth to profitability—and AI's rise in fintech for real-time risk assessment, enabling smaller brands (often under 50 employees) to compete with giants.[1][2] It influences the ecosystem by embedding "C-suite" expertise into platforms, boosting seller retention on marketplaces and fostering supply chain resilience amid global disruptions.[2][4]
8fig is positioned to dominate e-commerce fintech with its funding-plus-tools model, potentially expanding AI features like predictive analytics or global marketplaces beyond U.S./Canada. Rising AI adoption and e-commerce projected to hit $8T globally by 2027 will fuel demand, though competition from Pipe-like embedded finance looms.[1][2] Its influence may evolve toward full-stack operations platforms, empowering more sellers to hit multi-million revenues—watch for further funding rounds and international pushes to solidify its edge in this high-momentum space.
8fig has raised $47.0M in total across 2 funding rounds.
8fig's investors include Battery Ventures.
8fig has raised $47.0M across 2 funding rounds. Most recently, it raised $40.0M Series B in May 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2023 | $40.0M Series B | Battery Ventures | |
| Jun 1, 2021 | $7.0M Seed | Battery Ventures |