88rising is not a technology company; it is a mass media company founded in 2015 that operates as a hybrid record label, artist management firm, video production house, and marketing platform focused on Asian artists and culture. Headquartered in New York City with offices in Los Angeles and Shanghai, it promotes talents like Rich Brian, Joji, NIKI, Keith Ape, and Higher Brothers through music releases, events, and digital content, having produced over 500 hours of material to date.[1][2][3][4] The company serves Asian and Asian diaspora artists, addressing the lack of dedicated platforms for their promotion in global entertainment, particularly hip-hop and pop, while generating revenue estimated at $21.7 million through these services.[2][4]
88rising was founded in 2015 by Sean Miyashiro, who sought to create a "home" for Asian artists in an industry where "nothing existed" for them.[1][3] Miyashiro's vision emerged from recognizing the absence of support for Asian hip-hop and creatives, starting as a platform that quickly gained traction with early signings like Keith Ape and Higher Brothers.[1][3] Pivotal moments include viral breakthroughs for artists like Rich Brian and Joji, collaborations across music and media, and expansion into offices in key cities, backed by investors such as Presidio Ventures, Horizons Ventures, and Third Wave Digital.[1]
88rising rides the wave of digital media disruption and the rise of creator economies, where platforms blend content, music, and marketing via streaming and social algorithms.[1][4] Its timing aligns with increased visibility for Asian narratives—fueled by hits like *Crazy Rich Asians* and artists like Awkwafina—capitalizing on global demand for diverse pop culture amid streaming's dominance.[3] Market forces like K-pop's export success and hip-hop's globalization favor its model, influencing the ecosystem by proving hybrid media firms can scale niche talent into mainstream hits, challenging traditional labels.[1][3]
88rising's influence will likely grow through deeper integration of AI-driven content tools and live events in Asia's booming markets, potentially expanding into fashion or gaming tie-ins with its creative roster.[1][4] Trends like multicultural streaming (e.g., TikTok virality) and Web3 artist monetization could propel further breakthroughs, evolving it from label to full cultural powerhouse. This positions 88rising to redefine global media for underrepresented voices, building on its core mission to promote Asian excellence.[3][4]
