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§ Private Profile · 3002, 30th Floor, Beau Monde, Tower B, Prabhadevi Road, Prabhadevi, Mumbai - 400025
Indian D2C self-care and skincare brand for premium consumers, offering personal wellness products combining traditional ingredients with science.
82°E is a direct-to-consumer premium skincare and self-care brand based in Mumbai, Maharashtra, India, that formulates and sells personal wellness products combining traditional Indian ingredients with advanced scientific compounds. The company operates primarily through an online e-commerce platform targeting consumers within the premium beauty and personal care market. To support its initial growth and product development, the enterprise secured $7.5 million in seed funding from institutional backers. This early investment round was supported by notable venture capital firms including DSG Consumer Partners, IDEO Ventures, and Kae Capital. In March 2024, the brand expanded its distribution strategy beyond direct-to-consumer sales by establishing a strategic omnichannel retail partnership with Reliance Retail's beauty platform, Tira. 82°E was founded in 2022 by Deepika Padukone and Jigar Shah.
82°E has raised $7.0M across 1 funding round.
82°E has raised $7.0M in total across 1 funding round.
82°E has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Seed in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2022 | $7M Seed | — | DSG Consumer Partners, Gautam Gandhi, IDEO Ventures | Announced |
82°E has raised $7.0M in total across 1 funding round.
82°E's investors include DSG Consumer Partners, Gautam Gandhi, IDEO Ventures.
82°E is a direct-to-consumer (D2C) self-care brand founded in 2021 by Bollywood actress Deepika Padukone and Jigar Shah, focusing on high-quality, research-backed skincare and body care products rooted in an Indian ethos.[1][2][3] The brand serves consumers seeking effective, premium self-care solutions, starting with skincare like moisturizers, face oils, lip care, cleansers, and sunscreens priced between ₹1,200 and ₹2,900, addressing gaps in India's growing beauty market by emphasizing safety, customization, and holistic wellness.[1][3][4] With ₹61.88 Cr in total funding, including a $7.5 Mn seed round in 2022 from DSG Consumer Partners and IDEO Ventures, and plans for an additional ₹50 Cr infusion, 82°E has expanded from two to 12 products, achieved ₹10.4 Cr revenue in FY23, and entered offline channels via partnerships like Reliance Retail's Tira, signaling strong growth momentum in a market projected to hit $30 Bn by 2027.[1][3][4]
82°E emerged from Deepika Padukone's passion for authentic, balanced living and her collaboration with co-founder Jigar Shah, a Mumbai-based entrepreneur, recognizing a need in India's booming beauty and personal care sector for science-led, high-end products.[1][2][4] Founded in 2021 with an R&D lab in Bengaluru, the brand launched in 2022 with just two skincare products after two years of groundwork, leveraging Padukone's global icon status and a "drop strategy" of periodic releases to build buzz.[1][2][3] Early traction came from D2C online sales, rapid portfolio growth to 12 products, and a seed funding round that boosted its cap table with investors like DSG Consumer Partners, IDEO Ventures, and Padukone's family office, marking pivotal steps toward omnichannel expansion.[2][3][4]
82°E rides the D2C boom in India's beauty and personal care market, fueled by digital natives, rising disposable incomes, and a 10% CAGR projected to $30 Bn by 2027, where celebrity-backed brands like those from Anushka Sharma gain traction amid investor resurgence in BPC.[3][4] Its timing capitalizes on post-pandemic self-care demand and omnichannel shifts, competing with Mamaearth and Plum while influencing the ecosystem through high-profile funding (e.g., from DSG and IDEO) that validates D2C scalability and offline integration.[2][3][4] By prioritizing R&D and global appeal from an Indian base, it exemplifies how tech-enabled branding—via drops, content, and communities—democratizes premium wellness in a fragmented market.[1][2]
82°E is poised for aggressive scaling with its planned ₹50 Cr raise by mid-2024, funding category expansions (e.g., beyond skincare), geographic reach, and global markets as a "brand born in India for the world."[2][3] Trends like omnichannel D2C growth, investor heat in BPC, and premium personalization will propel it, potentially elevating Padukone's influence in wellness entrepreneurship. As it blends celebrity pull with operational rigor, expect 82°E to solidify as a self-care leader, turning everyday rituals into joyful, effective habits for millions.[1][2]