7879

Based in London, United Kingdom, 7879 is a direct-to-consumer jewelry brand that produces unisex pieces from recycled 24-karat gold and ethically mined platinum, pricing items transparently based on real-time international bullion markets. The company operates a circular retail ecosystem where customers can track the value of their wearable investments through a personalized online portfolio and sell pieces back to the brand for the prevailing metal price. During its first year of commercial operation, the enterprise achieved 977 percent sales growth to reach 1,500,000 British pounds in annual revenue, with projections to double that figure next year. To support its ongoing expansion and retail pop-up partnerships with luxury department stores like Harrods and Selfridges, the business secured 5,500,000 British pounds in seed funding led by global mining company Anglo American, alongside participation from Rainmaking. 7879 was founded in 2021 by Sach Kukadia and Ben Flowers.