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§ Private Profile · Shanghai, Shanghai, China
Cross-border shopping guide, forum, and affiliate platform offering cashback and deals for Chinese consumers.
Founded in 2011 by Alan Gu, Pasadena-based 55Haitao operates China's largest cross-border e-commerce platform and cashback forum connecting Chinese consumers with international retailers. The organization aggregates discounts and shopping guides for overseas purchases across the beauty, fashion, health, and electronics sectors, generating revenue through affiliate marketing commissions. Operating a broader network that includes publisher platforms like Shoplooks, LinkHaitao, and MaxRebates, the company hosts a central community forum producing over 50,000 daily user-generated posts. After securing $15 million in Series A funding led by investor JJ Capital, the enterprise expanded its market position by acquiring the regional operations of Ebates China and ShopStyle China. To serve millions of registered Chinese shoppers, the firm maintains additional operations in Shanghai and Chongqing while establishing affiliate partnerships with major global brands including Apple, Walmart, Nike, Macy's, and Estée Lauder.
55haitao.com has raised $15.0M across 1 funding round.
55haitao.com has raised $15.0M in total across 1 funding round.
55haitao.com has raised $15.0M across 1 funding round. Most recently, it raised $15.0M Series A in February 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 26, 2016 | $15M Series A | JJ Capital | — | Announced |
55haitao.com has raised $15.0M in total across 1 funding round.
55haitao.com's investors include JJ Capital.