4th & Heart is a technology company.
4th & Heart is a technology company.
4th & Heart has raised $8.0M across 1 funding round.
4th & Heart has raised $8.0M in total across 1 funding round.
4th & Heart is a consumer packaged goods company specializing in ghee, a clarified butter product that serves as a dairy-free, gut-friendly alternative to traditional butter and cooking oils. Founded in 2014 and headquartered in Venice, California, it primarily serves health-conscious consumers seeking high-quality, lactose-free cooking fats. The company’s products are made from grass-fed, pasture-raised butter and are positioned as superfood alternatives that support digestion and offer versatility in cooking and baking. 4th & Heart has demonstrated strong growth momentum, recognized as the #1 ghee brand in the U.S., and has attracted significant investment, including recent financing rounds totaling over $27 million[1][2][4].
4th & Heart was founded by individuals passionate about creating a welcoming, inclusive brand that appeals to a broad audience, including those with dairy sensitivities. The idea emerged from the desire to offer a healthier, flavorful butter substitute that is shelf-stable and easy to use. Early traction was driven by consumer demand for clean-label, functional food products, with the brand gaining shelf space in major retailers like Walmart and Whole Foods. The company’s evolution includes product diversification, such as launching innovative items like Sprayable Truffle Hybrid MCT Ghee Oil, which helps capture niche markets and expand its customer base[1][2].
4th & Heart rides the growing trend of health-conscious eating, clean-label products, and functional superfoods. The timing is favorable due to increasing consumer demand for dairy-free, gut-friendly alternatives and premium cooking fats. Market forces such as rising interest in paleo, keto, and whole-food diets support its growth. By offering a high-quality, versatile product, 4th & Heart influences the broader food ecosystem by pushing innovation in traditional cooking fats and expanding consumer choice in the natural foods sector[1][4].
Looking ahead, 4th & Heart is poised to continue expanding its product line and market reach, leveraging its strong brand recognition and innovation pipeline. Trends like personalized nutrition, plant-forward diets, and functional foods will likely shape its trajectory. The company’s influence may grow as it further establishes itself as a leader in the superfood and dairy-free cooking fat categories, potentially exploring new formats and partnerships to deepen market penetration[2]. Its commitment to inclusivity and quality positions it well for sustained consumer loyalty and growth.
4th & Heart has raised $8.0M in total across 1 funding round.
4th & Heart's investors include Blueberry Ventures, Texas Halo Fund.
4th & Heart has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series C in July 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2019 | $8.0M Series C | Blueberry Ventures, Texas Halo Fund |