4K

Based in Los Angeles, California, 4K operates a decentralized protocol and marketplace that authenticates, vaults, and tokenizes physical collectibles into physically-backed non-fungible tokens. The platform allows collectors of luxury goods, such as high-end watches, sneakers, and rare trading cards, to securely store their physical assets while receiving a digital token that represents verifiable ownership. These tokens can then be traded on digital asset marketplaces or utilized as collateral in decentralized finance applications through integrations with lending platforms like Arcade.xyz. To support its operations, the company generates revenue through authentication fees, vault storage charges, and marketplace transaction commissions. The enterprise has raised $3 million in seed funding from a syndicate of venture capital firms including Electric Capital, ConsenSys, Crosscut Ventures, and Collab+Currency. 4K was founded in 2021 by Richard Li.