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Key people at 3G Capital.
3G Capital is a global private equity investment firm based in New York City that acquires and holds long-term stakes in established consumer goods, food, and beverage companies. The firm focuses on long-term value creation through deep operational involvement and strict cost optimization strategies, raising capital primarily from ultra-wealthy families rather than traditional institutional channels. Operating with an estimated 50 to 249 employees, the firm manages over $30 billion in assets under management and has orchestrated major acquisitions, including a $7.1 billion deal for a controlling stake in Hunter Douglas in 2022. 3G Capital frequently partners with major investors like Berkshire Hathaway and has held significant stakes in notable portfolio companies such as Anheuser-Busch InBev, Restaurant Brands International, and Kraft Heinz. The firm was founded in 2004 by Jorge Paulo Lemann, Marcel Herrmann Telles, Carlos Alberto Sicupira, Roberto Thompson Motta, and Alex Behring.
Key people at 3G Capital.
3G Capital is a global private equity investment firm founded in 2004, specializing in long-term investments in consumer-facing businesses with iconic brands and strong growth potential.[2][4] Its mission centers on an owner-operator approach, where partners actively manage portfolio companies to maximize value, often partnering with entities like Berkshire Hathaway on major deals.[1][3][4] The firm's investment philosophy emphasizes hands-on operational improvements and enduring ownership, as seen in holdings like Anheuser-Busch InBev, Restaurant Brands International (Burger King, Tim Hortons, Popeyes, Firehouse Subs), Hunter Douglas, and Skechers.[2][4] With approximately $14 billion in assets, 3G focuses on key sectors including restaurants, beverages, manufacturing, and clothing, delivering transformative impact through acquisitions and operational overhauls rather than broad startup ecosystem involvement.[1][2]
3G Capital originated from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles, evolving into a formal firm in 2004.[2][4] Key partners expanded the vision, with Alex Behring as Co-Founder and Co-Managing Partner, and Daniel Schwartz as Co-Managing Partner, leading operations from New York with a Rio de Janeiro office.[4][5] The firm's focus shifted from Brazilian roots to global deals, marked by pivotal moments like the 2010 $3.3 billion Burger King acquisition (held for 15 years), the 2022 $7.1 billion Hunter Douglas take-private, and the May 2025 $9.42 billion Skechers buyout.[1][2] This evolution reflects a progression toward large-scale, long-term control of established brands over early-stage ventures.[1][3]
While not a tech-centric firm, 3G Capital influences adjacent landscapes through public market tech exposure via a backed hedge fund targeting "secularly advantaged" small/mid-cap tech names like AppLovin in the U.S. and Asia.[1] It rides consumer consolidation trends, leveraging timing in undervalued brand turnarounds amid market forces like inflation-driven M&A and post-pandemic recovery in retail/consumer goods.[2] Recent moves, such as the 2025 Skechers acquisition, capitalize on apparel digitization and e-commerce growth, indirectly shaping ecosystems by professionalizing operations in brand-heavy sectors that intersect with tech platforms for distribution and data analytics.[2] 3G's model sets a benchmark for operational private equity, influencing how firms approach evergreen consumer investments over fleeting tech hype.
3G Capital's disciplined, long-horizon approach positions it for continued dominance in consumer buyouts, with potential expansion into tech-adjacent plays via its hedge fund or new funds (one currently in market).[1][5] Trends like AI-driven supply chain optimization and global brand globalization will shape its path, favoring further acquisitions in beverages or retail amid economic stabilization. Its influence may evolve toward more public-tech hybrids, building on outsized hedge fund performance, reinforcing the owner-operator edge that started with Brazilian roots and now commands billion-dollar deals.[1][4]
