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3D Cloud: 3D product visualization software provider offering product configurators, WebAR, and room planners for enterprise retailers and manufacturers.
Based in St. Petersburg, Florida, 3D Cloud is an enterprise software-as-a-service company that provides 3D product visualization, augmented reality tools, and digital asset management platforms for retailers and manufacturers. The company's core technology enables businesses in the furniture, home improvement, and office sectors to deploy interactive 3D room planners, product configurators, and WebAR experiences. Operating with approximately 100 employees, the firm generates an estimated $21 million in annual revenue and has secured over $30 million in total venture funding. The platform serves as the underlying 3D commerce infrastructure for several major enterprise customers, including Lowe's, Macy's, Ashley Furniture, and Herman Miller. Formerly known as Marxent, the organization rebranded in 2022 to reflect its focus on cloud-based content management. 3D Cloud was founded in 2011 by Beck Besecker and Barry Besecker.
3D Cloud has raised $55.3M across 7 funding rounds.
3D Cloud has raised $55.3M in total across 7 funding rounds.
3D Cloud is a technology company specializing in cloud-based 3D product visualization and configuration software, primarily serving the furniture, kitchen, bath, office, and outdoor retail sectors. Their platform integrates advanced 3D visualization with Augmented Reality (AR) and Virtual Reality (VR) to enable retailers and manufacturers to create, manage, and deploy highly configurable 3D product experiences at scale. This helps customers design and visualize products in real-time, improving decision-making and reducing returns. The company supports billions of product configurations and is trusted by major clients like Lowe’s Home Improvement and Ashley HomeStore, demonstrating strong growth momentum in the e-commerce and retail technology space[1][2][4].
Founded in 2011 by brothers Beck and Barry, who had prior entrepreneurial success in targeted marketing technologies, 3D Cloud emerged from their vision that "3D will eat the Internet," meaning every product online would eventually be represented in 3D. After experimenting with various markets for nearly four years, they found their niche in home improvement and furnishings, where traditional design processes were cumbersome. Their breakthrough was creating software that allows users to scan their space, select design inspirations, and automatically generate 3D product layouts in seconds, revolutionizing the customer experience in retail[3].
3D Cloud rides the growing trend of 3D commerce and immersive retail experiences, driven by increasing consumer demand for interactive and personalized shopping. The timing is critical as AR/VR technologies mature and e-commerce seeks to reduce friction and returns through better visualization tools. Market forces such as the rise of online furniture and home improvement sales, combined with advances in cloud computing and 3D asset management, position 3D Cloud as a key enabler in transforming digital retail ecosystems globally[1][3][4].
Looking ahead, 3D Cloud is poised to expand its influence by deepening integrations with AR/VR platforms and enhancing AI-driven design automation. Trends like the metaverse, digital twins, and increased consumer demand for customization will shape their journey. Their ability to scale globally and innovate in 3D product visualization will likely cement their role as a foundational technology partner for retailers seeking immersive commerce solutions. The company’s early vision that 3D would dominate online product representation continues to unfold, making 3D Cloud a pivotal player in the future of digital retail[3][4].
3D Cloud has raised $55.3M in total across 7 funding rounds.
3D Cloud's investors include Anorak Ventures, Florida Funders, Lightbank, Ted Serbinski, Bellini Capital, Detroit Venture Partners, Stage 1 Ventures, 7percent Ventures, Celesta, Eclipse Ventures.
3D Cloud has raised $55.3M across 7 funding rounds. Most recently, it raised $20.0M Other Equity in September 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 3, 2024 | $20.0M Other Equity | ||
| May 1, 2023 | $8.0M Series D | Anorak Ventures, Florida Funders, Lightbank, Ted Serbinski | |
| Jan 22, 2021 | $15.0M Series C | Bellini Capital | |
| Apr 1, 2016 | $10.0M Series B | Detroit Venture Partners, Stage 1 Ventures | 7percent Ventures, Anorak Ventures, Celesta, Eclipse Ventures |
| May 1, 2014 | $500K Seed | Lightbank | |
| Mar 2, 2013 | $800K Other Equity | ||
| Nov 1, 2011 | $1.0M Seed |