360Hyper

High-Level Overview

360Hyper is a Portuguese technology-enabled retail company specializing in rapid online grocery delivery, launched in April 2020 amid the COVID-19 pandemic to provide seamless access to essential goods from major supermarkets.[1][2][3] It serves consumers in mainland Portugal's main cities, partnering with retailers like Recheio, Continente, and Minipreço to offer same-day delivery within 4 hours via website or app, with personalized service including phone order confirmation and substitutions.[2][3] The company solves urgent access to groceries during lockdowns and beyond by enabling quick doorstep fulfillment, evolving from a personal shopping service to a marketplace and now part of Lyzer's Logistics-as-a-Service (LaaS) platform launched in September 2024.[1][2] With under 25 employees and revenue below $5 million, it has shown growth momentum through digital expansion and tech integrations like Zendesk for customer support.[3][5][2]

Origin Story

360Hyper emerged in April 2020 during the height of the COVID-19 challenges in Portugal, initially as a personal shopping service delivering essentials from supermarkets within hours to meet pandemic-driven demand.[1][2] By November 2020, it pivoted to a full marketplace with partnerships from top retailers, capitalizing on rapid consumer shift to digital shopping even after store hours.[1][2] In June 2021, it secured its first SaaS contract, marking a transition from e-commerce to technology provision, enhancing business operations in the digital space.[1] This evolution culminated in September 2024 with the launch of Lyzer, a comprehensive LaaS platform under which 360Hyper operates, focusing on retail and e-commerce logistics innovation.[1] Specific founders are not detailed in available sources, but the team comprises visionary leaders and tech enthusiasts driving this progression from crisis response to scalable tech solutions.[1][5]

Core Differentiators

• Ultra-Fast Delivery: Guarantees same-day grocery delivery within 4 hours, with direct doorstep service and options for phone confirmation and product substitutions, setting it apart in Portugal's retail market.[3][2]
• Personalized Customer Experience: Dedicated teams handle prompt, tailored fulfillment; integrated Zendesk platform enables unified multichannel support, boosting response times and satisfaction during high-growth phases.[2]
• Strategic Partnerships: Collaborates with major supermarkets (Recheio, Continente, Minipreço), expanding offerings as a marketplace while maintaining operational efficiency.[1][2]
• Tech Evolution: Shifted to SaaS in 2021 and now powers Lyzer's LaaS for order management, picking, and delivery, providing scalable solutions beyond pure e-commerce.[1]

Role in the Broader Tech Landscape

360Hyper rides the quick-commerce and logistics tech wave in Europe, accelerated by pandemic habits that boosted online grocery adoption, with Portugal's urban density favoring hyper-local delivery models.[1][2][3] Timing was ideal: launching in 2020 tapped into lockdown demand, while 2021's SaaS pivot and 2024's Lyzer LaaS align with rising e-commerce logistics needs amid supply chain pressures and retailer digitization.[1] Market forces like consumer preference for convenience, after-hours access, and integrated tech stacks (e.g., Zendesk) favor its growth, influencing Portugal's startup ecosystem by demonstrating agile pivots from retail to B2B SaaS/LaaS.[2][1] It contributes by enabling supermarkets' digital expansion and setting benchmarks for customer-centric quick delivery in underserved regions.[2]

Quick Take & Future Outlook

360Hyper's trajectory positions it for national expansion across Portugal, leveraging Lyzer's LaaS to target more retailers and cities while scaling SaaS tools for operational efficiency.[1][2] Trends like AI-driven logistics, further e-commerce penetration, and EU sustainability mandates in delivery will shape its path, potentially through deeper tech integrations or international pilots.[1] Its influence may grow by powering broader retail tech stacks, evolving from a pandemic responder to a key logistics innovator—echoing its origins in delivering essentials under pressure, now at tech-driven scale.[1][2]