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Based in Sanford, Florida, 360 Hoops is a sports equipment and innovation company that manufactures a patented three-in-one basketball hoop and circular court system designed for multi-team gameplay. The company generates revenue through business-to-business equipment sales, physical education curricula, and youth camp registrations, primarily targeting K-12 schools, YMCAs, and municipal recreation departments. To facilitate its ongoing national expansion, the organization has established strategic partnerships with regional sports facilities, including recent equipment rollouts at the Cullman Basketball Complex and Supreme Courts in Alabama. Operating with fewer than 25 employees, the enterprise currently generates under $5 million in annual revenue. The company's promotional efforts and strategic development have been supported by notable sports figures, including Atlanta Hawks assistant coach Mike Brey. 360 Hoops was founded in 2017 by Shane Brey and Anthony Gomez.
The 360 Hoops system features three baskets arranged in a circular design, enabling a 3v3v3 gameplay format. This configuration introduces a unique combination of athleticism and strategy, differing from conventional basketball.
360 Hoops offers basketball training and solutions for individuals and schools. It also supports youth sports through programs that provide equipment, uniforms, and coaching for young athletes.
The 360 Hoops system features three baskets arranged in a circular design, enabling a 3v3v3 gameplay format. This configuration introduces a unique combination of athleticism and strategy, differing from conventional basketball.
360 Hoops offers basketball training and solutions for individuals and schools. It also supports youth sports through programs that provide equipment, uniforms, and coaching for young athletes.
360 Hoops is a sports innovation company that has reimagined basketball with its patented three-in-one hoop system. Founded in 2018 and headquartered in Sanford, Florida, the company introduces a new sports experience by combining traditional basketball elements with an innovative 360-degree twist. This system is designed to change the participation equation in basketball, offering a novel approach to the game.
The core product is a portable, adjustable basketball hoop featuring three baskets arranged in a circular design. This configuration enables a unique 3v3v3 gameplay format, fostering both athleticism and strategic play. The system is engineered to be accessible for beginners while also providing a challenging experience for seasoned players, broadening the appeal of basketball.
360 Hoops provides basketball training and solutions for various users, including individuals and schools. The company also supports youth sports through initiatives like Team 360 Hoops, which relies on donations and sponsorships to provide equipment, uniforms, and coaching for young athletes. This indicates a focus on youth development and community engagement within the sport.
Through its innovative design and gameplay, 360 Hoops aims to deliver a brand new sports experience. The company's approach to basketball seeks to offer a fresh perspective on the sport, encouraging new forms of engagement and skill development.
360 Hoops most recently raised Venture Round in January 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 29, 2026 | Venture Round | Geno Auriemma |