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Key people at 35V.
35V was founded in 2016 by Rich Kleiman (Partner and Co-founder).
35V is a New York City-based sports, media, and entertainment company that manages the business interests of NBA player Kevin Durant, operating a venture capital arm, a content production studio, and the sports business media network Boardroom. The firm manages a $200 million venture portfolio comprising over 100 early-stage investments across the consumer technology, fintech, Web3, and health and wellness sectors. Its venture capital division has backed prominent technology startups including Coinbase, Robinhood, Postmates, and Whoop. Beyond traditional venture capital, the organization acquires equity stakes in professional sports franchises, holding ownership positions in teams such as NJ/NY Gotham FC, the Philadelphia Union, and the Brooklyn Aces. The company also produces original documentaries for streaming platforms and negotiates major brand partnerships. 35V was founded in 2016 by Kevin Durant and Rich Kleiman.
Thirty Five Ventures (35V) is a single-family office and investment platform co-founded by NBA superstar Kevin Durant and business partner Rich Kleiman in 2016, serving as the central hub for Durant's off-court ventures, including investments in over 100 startups, media projects, and philanthropy via the Durant Family Foundation.[1][2][5] Its mission centers on deploying capital into disruptive, scalable businesses with strong brand potential across sectors like fintech, AI/ML, health tech, media, entertainment, consumer products, and sports tech, while blending investment with media production and cultural influence through ventures like Boardroom.[1][2][3][4] 35V's philosophy emphasizes an athlete-led model that leverages personal branding, operator support, and long-term value creation, significantly impacting the startup ecosystem by backing high-profile companies such as Coinbase, Robinhood, Postmates, Acorns, Whoop, Therabody, and Overtime, fostering innovation at pre-seed, seed, and Series A stages.[1][2][4]
Thirty Five Ventures was founded in 2016 by two-time NBA Champion and Finals MVP Kevin Durant alongside his longtime manager Rich Kleiman, initially as a vehicle to manage Durant's growing off-court interests beyond basketball.[1][2][4][5] Durant, known for his on-court dominance, transitioned his influence into business, with Kleiman providing operational expertise; the duo established 35V in New York City (with some sources noting ties to California and Florida) to centralize investments, personal brand management, media, and the Durant Family Foundation's youth-focused programs.[1][3][5][6] Early traction came from strategic bets on emerging tech like Coinbase and Postmates, evolving into a diversified portfolio while launching Boardroom—a sports business media network—and production projects like the ESPN documentary “The Boardroom,” Apple TV+’s “Swagger,” and the Oscar-winning short “Two Distant Strangers,” marking pivotal moments in blending sports, tech, and entertainment.[1][2][4]
35V rides the wave of athlete-entrepreneurship and the convergence of sports, tech, and media, capitalizing on trends like creator economies, AI-driven personalization, and fintech democratization amid rising athlete investments post-NBA labor deals.[1][2][3] Timing aligns with the post-2020 boom in sports tech and wellness (e.g., Whoop's wearables) and crypto/gaming (Coinbase, Dapper Labs), fueled by market forces such as digital transformation, youth engagement via social platforms, and billionaire athletes diversifying wealth.[2][4] By influencing the ecosystem through Boardroom's insights and foundation initiatives, 35V amplifies underrepresented voices in tech, bridges sports-business gaps, and sets a blueprint for family offices as active VC players, investing in scalable disruptors that shape consumer-facing innovation.[1][3]
35V is poised to expand its portfolio amid AI, creator tools, and sports tech surges, potentially deepening media productions and foundation scale with Durant's enduring NBA influence. Trends like immersive sports (e.g., VR/AR via portfolio plays) and global fintech growth will propel it, evolving from Durant’s hub into a broader cultural-tech powerhouse. As athlete investors multiply, 35V's branded, impact-driven model—merging disruptive capital with storytelling—will redefine family office influence in startups.[2][3]
35V was founded in 2016 by Rich Kleiman (Partner and Co-founder).
Key people at 35V.
