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§ Private Profile · Chicago, IL, USA
Food technology platform enabling hospitality businesses without kitchens to offer custom menus from local restaurants, managing food service.
Based in Chicago, Illinois, 2ndKitchen is a food technology platform that enables businesses without on-site kitchens to offer custom food menus sourced from nearby restaurants. The company provides a comprehensive ordering and fulfillment system that powers virtual food service across more than 100,000 hotel rooms and common areas in major United States cities. Prior to its acquisition, the business generated approximately $3 million in revenue and secured $4.35 million in seed funding to expand its operations. Backed by investors such as Hyde Park Venture Partners, the platform serves prominent hospitality clients including Hilton and Marriott. In late 2021, the company was acquired by REEF Technology to integrate into its broader ghost kitchen ecosystem. 2ndKitchen was founded in 2017 by Nick Anastasiades, Levi Booser, and Jonathan El-Bizri.
2ndKitchen has raised $5.3M across 3 funding rounds.
2ndKitchen has raised $5.3M in total across 3 funding rounds.
2ndKitchen has raised $5.3M across 3 funding rounds. Most recently, it raised $3.0M Seed Extension in November 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 2, 2019 | $3M Seed Plus | Hyde Park Venture Partners | Bragiel Brothers, Great North Ventures, M25, Math Venture Partners | Announced |
| Feb 2, 2019 | $1.4M Venture Round | Hyde Park Venture Partners | — | Announced |
| Feb 1, 2019 | $1M Seed | — | Freestyle Capital, Gutter Capital, Techstars | Announced |
2ndKitchen has raised $5.3M in total across 3 funding rounds.
2ndKitchen's investors include Hyde Park Venture Partners, Bragiel Brothers, Great North Ventures, M25, MATH Venture Partners, Freestyle Capital, Gutter Capital, Techstars.
2ndKitchen is a foodtech startup founded in 2017 that provides a software platform enabling kitchen-less businesses—like hotels, bars, breweries, offices, and apartment complexes—to offer customized food menus sourced from nearby local restaurants.[1][2][3] It handles the full process, from menu setup and ordering to payment, fulfillment, delivery, and customer support, powering virtual food service for over 100,000 rooms and common areas across major U.S. cities including Chicago, New York City, Miami, Denver, Dallas, and New Orleans.[1][2][4] Serving clients like Hotel 50 Bowery, Hopewell Brewing, Hilton, and Marriott, 2ndKitchen solves the problem of food access in non-restaurant venues, generating new revenue streams for both hosts and partner restaurants while requiring no onsite kitchen infrastructure.[1][2][3] The company raised $4.47M–$6.2M before being acquired by Reef Technology in December 2021, integrating into Reef's ghost kitchen and hospitality operations.[1][4][5]
2ndKitchen was founded in 2017, with headquarters initially in San Francisco (18 Bartol St) and later associated with Chicago (222 Merchandise Mart Plz).[1][4] Key figures include CEO and co-founder Nick Anastasiades, who emphasized the company's data-driven tech foundation, alongside two other co-founders whose leadership remained post-acquisition.[2][5] The idea emerged to empower "kitchen-less" businesses—such as bars, breweries, hotels, and offices—to partner with hyper-local restaurants for custom food experiences, addressing a gap in hospitality and leveraging nearby eateries for delivery.[1][3][6] Early traction included rapid expansion to 30 cities and over 100,000 rooms/tables; a pivotal COVID-19 response was launching "2Go" in April 2020, a free contactless pickup and delivery tool for breweries facing shutdowns.[4] This built momentum leading to its 2021 acquisition by Reef Technology, enhancing Reef's proximity hub model.[1][2][3]
2ndKitchen rode the ghost kitchen and virtual food service boom, accelerated by COVID-19 demand for contactless delivery and off-premise dining, aligning with on-demand foodtech trends excluding direct consumer apps.[1][3][4] Timing was ideal amid hospitality recovery, as hotels and bars sought kitchen-free revenue without capital-intensive builds, tapping market forces like urbanization, delivery logistics growth, and Reef's parking-lot "proximity hubs."[2][3][5] It influenced the ecosystem by bridging local restaurants with non-traditional venues, boosting operator efficiency and guest retention—e.g., breweries via 2Go—and fueling Reef's expansion to thousands of kitchens worldwide.[1][3][4] This positioned it in the restaurant tech space (1,075+ companies), emphasizing software for management, inventory, and cloud kitchens.[1]
Post-2021 acquisition, 2ndKitchen operates within Reef's hospitality division, scaling its tech across Reef's vast ghost kitchen network to dominate venue-partnered foodservice.[2][5] Next steps likely include global expansion via Reef's planned thousands of sites, deeper AI/data integrations for personalization, and navigating regulations amid past Reef scrutiny (e.g., NYC closures).[3] Trends like hybrid hospitality (e.g., office returns, event venues) and sustainable local sourcing will propel growth, evolving its influence from niche enabler to core infrastructure for frictionless food access in non-kitchen spaces—echoing its founding mission to connect businesses and restaurants seamlessly.[1][2]