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28: Femtech health and fitness app providing personalized workouts, nutrition, and insights for women, focused on menstrual cycle syncing.
28 is a Miami, Florida-based femtech company that provides a cycle-syncing health and fitness platform offering personalized workout videos, meal plans, and wellness insights tailored to women's menstrual phases. Operating on a freemium direct-to-consumer model, the digital health platform has attracted over 600,000 active users seeking hormone-balancing routines and natural family planning alternatives. The enterprise currently operates with a core team of five full-time employees alongside more than 20 independent contractors to manage its growing infrastructure. To scale its premium subscription services and product offerings, 28 secured $3.2 million in seed funding backed by lead investors Thiel Capital, Peter Thiel, and Amaranthine. The application gained early market traction through viral campaigns on TikTok and maintains a strategic association with the women's publication Evie Magazine. The company was founded in 2021 by Brittany Hugoboom and Gabriel Hugoboom.
28 has raised $3.2M across 1 funding round.
28 has raised $3.2M in total across 1 funding round.
28 has raised $3.2M in total across 1 funding round.
28's investors include Thiel Capital, Learn Capital, Steel Perlot.
28 has raised $3.2M across 1 funding round. Most recently, it raised $3.2M Seed in August 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 23, 2022 | $3.2M Seed | Thiel Capital | Learn Capital, Steel Perlot |