2 The Moon Ventures

2 The Moon Ventures is a Dallas, Texas-based investment firm that provides capital, strategic guidance, and operational support to early-stage companies scaling across diverse industries. Funded primarily through personal capital following its founder's successful exit from the parking management sector, the firm targets high-impact entrepreneurs in technology, software-as-a-service, apparel, and food and beverage. The firm's active investment portfolio features a mix of consumer brands and infrastructure startups, including recognizable names such as ParkHub, Tiff's Treats, Hari Mari, Maplehouse, and WashMetrix. Beyond traditional venture capital allocation, the organization utilizes an internal Strategic Resources Group to deliver hands-on services in marketing and finance, recently expanding its direct holdings by acquiring the cowboy boot brand Alvies. The firm further strengthened its leadership team when Brian Castle joined as an Operating Partner in 2025. 2 The Moon Ventures was founded circa 2010 by Managing Partner George Baker Sr.