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12Society: A men's lifestyle company offering a monthly subscription box with premium tech, fashion, apparel, and athletic products for 18-35-year-old males.
12Society is a men's lifestyle and e-commerce company that provides a monthly subscription box service targeting male consumers between the ages of 18 and 35. The platform operates on a direct-to-consumer model, charging a $39 monthly fee in exchange for a curated package containing 4 to 6 premium products across the technology, fashion, apparel, and athletic sectors. Alongside its physical shipments, the company maintains an editorial blog featuring lifestyle content and product inspiration to drive user engagement. The product selections are curated in partnership with several high-profile celebrity collaborators, including athletes and entertainers such as Blake Griffin and Nick Cannon. Additionally, the enterprise has received financial backing from notable venture capital figures and firms, including Eric Lefkofsky and Lightbank. 12Society was founded in 2012 by Sameer Mehta, Nadir Hyder, Chirayu Patel, and Tim Lincecum.
12Society has raised $1.0M across 1 funding round.
12Society has raised $1.0M in total across 1 funding round.
12Society has raised $1.0M in total across 1 funding round.
12Society's investors include Bradley Keywell, Diego Berdakin, Don Hutchison, Eric Lefkofsky, Michael Broukhim, Paul Lee.
12Society has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in April 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 17, 2012 | $1.0M Seed | Bradley Keywell, Diego Berdakin, Don Hutchison, Eric Lefkofsky, Michael Broukhim, Paul Lee |