120Water is a technology company.
120Water is a technology company.
120Water has raised $7.0M across 1 funding round.
120Water has raised $7.0M in total across 1 funding round.
120Water has raised $7.0M in total across 1 funding round.
120Water's investors include Allos Ventures, HG Ventures.
120Water is a technology company providing a comprehensive digital platform for water quality management and regulatory compliance, primarily focused on lead and copper rule (LCRR/LCRI) adherence in drinking water systems.[1][2][5] It builds cloud-based software like PWS Insights™, PWS Portal, and PWS Pro, alongside professional services and sampling kits, serving over 7,000 water utilities, government agencies, schools, and facilities across 48 states to track 15+ million service lines.[1][2][5] The platform solves critical challenges like aging infrastructure, data silos, manual sampling delays (responsible for 75% of violations), and evolving EPA regulations by centralizing data, automating workflows, and enabling real-time transparency and collaboration.[2][5] With strong growth momentum—including a Series C funding round, $7.3M total raised, and recent executive hires—120Water positions itself as the fastest-growing digital water company, transforming compliance from spreadsheets to a unified system of record.[1][4]
Founded in 2016 and headquartered in Zionsville, Indiana, 120Water emerged to address gaps in water utility compliance amid rising concerns over contaminants like lead in drinking water.[1][3] The company started as 120WaterAudit, offering an online platform and testing kits for public water utilities, agencies, and schools to execute, monitor, and trend water quality programs.[3] Early traction came from tackling unstructured data challenges, such as helping Del-Co Water transform a "mountainous" dataset into structured EPA-compliant inventory swiftly.[5] Pivotal moments include partnerships with major entities like the City of Newark, Providence, Buffalo, and Chicago Public Schools, expanding to over 7,000 programs across 28+ states.[1][2] Recent leadership additions, including CFO/COO Jennifer Fulk (from Talkspace and Eli Lilly) in 2024 and three industry veterans in October 2025, signal scaling for broader impact.[4][6]
120Water rides the wave of digital transformation in water utilities, fueled by EPA's Lead and Copper Rule Improvements (LCRI) mandating aggressive service line inventories and replacements amid crises like Flint.[1][5] Timing is ideal: aging U.S. infrastructure, stricter regulations, and public demands for transparency create tailwinds, with 75% of violations tied to sampling failures that tech can fix.[2][5] Market forces like federal funding (e.g., Bipartisan Infrastructure Law) and state primacy agency adoption amplify growth, positioning 120Water as an ecosystem enabler—bridging utilities, regulators, and schools for collaborative compliance.[1][2] It influences the sector by setting standards for data centralization, much like SaaS revolutionized other industries, and leads with innovations like PWS Insights for multi-system management.[1]
120Water is primed for acceleration with LCRI deadlines looming, recent Series C capital, and leadership bolstering operations amid $15.8M revenue scale.[1][4] Expect expansion into wastewater, AI-driven predictive analytics, and deeper state/federal integrations, capitalizing on infrastructure investments and climate-driven water scrutiny. As the compliant digital backbone for 15M+ lines, its influence will grow, making "water work for everyone" by turning regulatory burdens into public health wins—echoing its mission to transform a fragmented industry.[5]
120Water has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in September 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2019 | $7.0M Series A | Allos Ventures, HG Ventures |