10root Cyber Security is a Tel Aviv–based cybersecurity services firm that offers red teaming, purple teaming, tailored penetration testing, incident response and security training to enterprise clients worldwide; it was founded around 2020 and is built and led by former white‑hat operators and practitioners focused on hands‑on offensive and defensive capabilities.[5][1]
High‑Level Overview
- Mission: provide hands‑on, operator‑led cybersecurity services so C‑level teams have a single trusted “first call” for breach prevention, detection and response.[5][1]- Investment philosophy / Key sectors / Impact on startup ecosystem: 10root is a services‑first cybersecurity firm (not an investor); its sector focus is enterprise security services and tooling support for identity, EDR and AD protection, and it influences the ecosystem by producing trained operators, tooling (internal R&D) and incident response expertise that raises defensive maturity among its customers and partners rather than by direct investing.[5][1]- For a portfolio company framing (if treated as a vendor): product offerings include red/purple teaming, advanced penetration testing, incident response/DFIR, Active Directory hardening and bespoke cyber automation R&D; customers are enterprise C‑level and security teams across industries; the company solves detection, prevention and post‑breach response gaps through hands‑on assessments, training and tooling; growth signals include a small but steady headcount (10–50 employees) and customer traction across multiple continents reported in company profiles.[5][1][3]
Origin Story
- Founding year and team: 10root was founded in 2020 and is led by a team of trained, experienced white‑hat hackers and security practitioners who positioned the firm as a first‑call incident and assessment partner for senior executives.[1][5]- How the idea emerged and early traction: the firm’s public materials emphasize operator roots and R&D‑driven cyber automation; early traction is indicated by its positioning as a preferred vendor for C‑level contact across four continents and listed partnerships/integrations with well‑known security products (CrowdStrike Falcon, Tenable, Semperis, Broadcom) shown on the company site.[5][1]
Core Differentiators
- Operator‑led, practitioner emphasis: built and marketed around experienced red/blue team operators and DFIR specialists rather than purely consultant roles, which supports rapid, hands‑on response and deep adversary simulation.[1][5]- Service breadth and customization: offers red team, purple team, tailored penetration testing, security assessments and incident response—plus bespoke cyber automation R&D—positioning it to address prevention, detection and post‑breach needs end‑to‑end.[5][2]- Tool and partner ecosystem: lists integrations and vendor relationships (e.g., CrowdStrike Falcon, Tenable.AD, Semperis) which imply capability to operate alongside mainstream enterprise security stacks.[5]- Training and capability building: explicit emphasis on security training and a “Cyber College” style offering that builds customer defensive muscle, not only one‑off assessments.[1][5]
Role in the Broader Tech Landscape
- Trend alignment: 10root rides the continued enterprise emphasis on proactive red/purple teaming, identity/Active Directory security, and fast DFIR as ransomware and identity‑centric attacks remain dominant threats.[5][1]- Why timing matters: since 2020 the attack surface (remote work, cloud identity) has expanded, increasing demand for specialist services that combine offensive simulation with rapid incident response—exactly the services 10root advertises.[1][5]- Market forces in their favor: growing enterprise security budgets, regulatory pressure for incident readiness, and reliance on third‑party MSSP/consultants create demand for boutique, operator‑led firms.[5][2]- Influence: by supplying trained operators, incident response expertise and R&D‑driven automation, 10root helps raise enterprise defensive maturity and propagates best practices into customers and partner ecosystems.[1][5]
Quick Take & Future Outlook
- What’s next: likely near‑term priorities are expanding enterprise accounts, deepening platform integrations (EDR/IDP/AD tooling) and scaling training/automation offerings to move from pure services toward repeatable productized capabilities.[5][1]- Trends that will shape them: continued focus on identity/AD security, automation in DFIR, and demand for purple‑team exercises to validate detection engineering will determine productization and go‑to‑market choices.[5][1]- How influence might evolve: if 10root successfully packages R&D outputs into repeatable tools or subscription offerings, it can broaden revenue and impact beyond bespoke engagements; alternatively it can remain a premium operator‑led boutique serving high‑value incident and simulation needs.[5][1]
Quick takeaway: 10root is a small, operator‑centric Israeli cybersecurity firm (founded circa 2020) that competes by combining offensive expertise, incident response and training with vendor integrations—well positioned to capture enterprise demand for hands‑on red/purple teaming and DFIR, with future optionality toward productizing parts of its R&D.[5][1][3]
