High-Level Overview
Ten More In GmbH is a Berlin-based professional training and coaching company that operates as a digital leadership platform empowering women to advance into leadership roles.[2] Founded by Lea-Sophie Cramer and Lia Grünhage, its mission is to ensure future leadership levels reflect gender balance—economically, politically, and socially—in proportion to humanity's makeup, starting with women's self-driven action through training programs and a strong network.[1][3] The core product is an interactive 6-week online leadership coaching program combining intensive physical coaching depth with community-based digital learning, featuring unique "Mirror Coaching" via observational learning of real executive sessions; over 2,000 women have completed it, serving female leaders from corporations, mid-sized firms, and startups.[5] This addresses the underrepresentation of women in leadership by building skills, confidence, and networks, with 1% of revenues donated to a nonprofit foundation supporting female empowerment initiatives.[3]
Origin Story
Ten More In GmbH was founded in 2022 by Lia Grünhage (CEO) and Lea-Sophie Cramer in Berlin.[1][3] Grünhage, from an entrepreneurial family, studied at WHU, worked in consulting, then joined sextech company Amorelie in 2014, rising to management overseeing marketing, procurement, sales, and production before leaving in 2019 to found Avery Fertility (focused on reproductive medicine access).[1] Alongside coaching training at ifw München, she co-founded Ten More In to tackle her core passion: gender-balanced leadership.[1][3] Cramer brings expertise in leadership, founding, and personal growth, delivering the program's methodology with top executive coaches.[5] Early traction was rapid—launching the first cohort (Class 01), hosting seven events in 101 days including speed networking, afterwork yoga, and democracy sessions—building a network from day one while committing 1% of revenues to their bcause-powered foundation.[3][5]
Core Differentiators
- Unique Learning Model: Employs "Mirror Coaching" based on scientific observational learning, where participants watch and internalize real executive coaching sessions, blending empathy-driven insight with practical skill-building—exclusive to Ten More In.[5]
- Hybrid Digital Intensity: 6-week program merges in-depth physical coaching with flexible online community access, setting a "new standard for digital coaching" via founder-led expertise in leadership and growth.[5]
- Targeted Network & Community: Connects women leaders across corporations, mid-sized companies, and startups; includes events like monthly speed networking and Close Circles for sustained support, with over 2,000 alumni.[3][5]
- Social Impact Integration: 1% of all revenues funds a transparent digital foundation (via bcause) for female empowerment projects, trackable publicly.[3]
- Team Passion: Key members like Helena Meyer-Schönherr (startup builder post-consulting) emphasize enabling women's networks and sovereign leadership styles.[3]
Role in the Broader Tech Landscape
Ten More In rides the wave of female leadership and DEI trends in tech and business, where women remain underrepresented in executive roles despite growing calls for balanced decision-making amid economic shifts like later parenthood and startup booms.[1][5] Timing aligns with post-pandemic remote work enabling scalable digital coaching, amplified by Germany's Mittelstand and startup ecosystems hungry for diverse talent.[2][3] Market forces favoring it include rising demand for inclusive leadership training—evident in rapid event growth and 2,000+ participants—while influencing the ecosystem by fostering women-led innovation, retaining female talent in male-dominated fields like tech and consulting, and channeling funds to empowerment orgs.[3][5] As a GmbH with 9 employees, it punches above its weight by humanizing leadership development in a digital-first era.[2]
Quick Take & Future Outlook
Ten More In is poised to scale its proven 6-week model globally, potentially expanding Mirror Coaching into enterprise subscriptions or international cohorts as DEI mandates strengthen in Europe and beyond.[5] Trends like AI-augmented leadership tools and hybrid work will shape its evolution, while sustained networking events could solidify it as a go-to hub for female execs. Its influence may grow by "opening the door" to more women at the table—echoing founder Jessica Alba's call—driving balanced leadership that mirrors humanity's diversity.[1][3]