Hubify

High-Level Overview

Hubify Limited (ASX: HFY) is an Australian technology company specializing in telecommunications and managed IT services, including business connectivity across mobile, data, voice, cloud, and cyber security solutions.[1][2][3][4] It provides a unified platform called HUBIFY ONE, delivering fixed-cost IT management from endpoint support to strategic direction for small and medium-sized businesses (SMBs), with flexible scaling, proactive support, and a single point of contact.[3] Serving sectors like aged care nonprofits, clubs, and enterprises, Hubify solves IT complexity by offering cyber-secure, reliable managed services that streamline operations, reduce costs, and enable focus on core business activities.[1][3][4] The company has shown strong growth momentum, with revenue rising to $17.9 million in FY2025 (ended June 30, 2025) from $19.7 million in FY2024, alongside record sales, EBITDA, and recurring revenue from its managed services division.[3][5]

Origin Story

Founded in 2009 and headquartered in Macquarie Park, Sydney, Hubify has built on over 20 years of heritage in mobility solutions for Australian businesses.[1][2][4] It listed on the Australian Securities Exchange (ASX: HFY) and evolved from a telecommunications focus on business connectivity—mobile, data, voice, and global IoT roaming—into a comprehensive technology provider incorporating managed IT, cybersecurity, and cloud services.[1][2][3] Key early traction came from its customer-centric model, emphasizing values-driven growth and tailored solutions, leading to organic expansion and accretive deals as highlighted in recent investor updates on record revenue.[1][3]

Core Differentiators

• Unified "Hub" Model: Acts as a one-stop shop for telco and IT needs with five key spokes (mobile, data, voice, cloud, cyber), enabling streamlined operations, accountability via a single contact, and efficiency for SMBs and enterprises.[3][4]
• Fixed-Cost Flexibility: HUBIFY ONE offers predictable pricing, scalable outsourcing from full IT management to tailored support, modernization of legacy systems, and no-hassle adjustments.[3]
• Cyber-Secure Reliability: Industry-leading managed services with trusted hardware/software, proactive performance, and rapid issue resolution, as evidenced by client testimonials praising quick fixes over traditional telcos like Optus/Telstra.[3][4]
• Customer-Centric Expertise: Values-driven team acts as trusted advisors, delivering tailored, high-performance solutions that save time/money, with strong recurring revenue growth in managed services.[1][3][4]

Role in the Broader Tech Landscape

Hubify rides the trend of digital transformation for SMBs, where businesses demand integrated, secure IT amid rising cyber threats and hybrid workforces, particularly in Australia's wireless telecommunications sector where it generates most income.[2][4][5] Timing aligns with post-pandemic shifts to cloud mobility, IoT, and managed services, fueled by market forces like cybersecurity needs and telco consolidation, positioning Hubify to capture organic growth in a fragmented market.[1][3] It influences the ecosystem by empowering nonprofits (e.g., aged care helpdesks), enterprises, and clubs with efficient IT, reducing reliance on big telcos and fostering long-term tech adoption.[3][4]

Quick Take & Future Outlook

Hubify's momentum—record FY2025 revenue, EBITDA, and managed services growth—signals continued organic expansion, potentially accelerating via accretive acquisitions in cyber and IoT amid Australia's SMB digitization wave.[3][5] Trends like AI-driven security and 5G/edge computing will shape its path, enhancing HUBIFY ONE's edge in scalable, predictive IT. Its influence may evolve toward deeper enterprise penetration and global IoT leadership, solidifying its role as a high-growth, customer-empowering tech unifier.[1][2][3]