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House of Blueberry is a digital fashion house based in Raleigh, North Carolina, specializing in designing and selling virtual clothing, accessories, hairstyles, and pets for avatars across platforms such as Second Life and Roblox. The company has sold over 20 million units across 10,000 SKUs to nearly 500,000 customers, generating revenue through direct sales of digital wearables and assets. House of Blueberry raised $6 million in venture capital in 2021 and operates with a team of 10 full-time employees, supplemented by contractors, to create digital-native designs. It collaborates with brands such as Natori, Jonathan Simkhai, Dear Evan Hansen, and ESPA on metaverse fashion shows and collections, also leveraging data analytics for trend prediction. The organization was founded in 2012 by Mishi McDuff.
House of Blueberry has raised $6.0M across 1 funding round.
House of Blueberry has raised $6.0M in total across 1 funding round.
House of Blueberry has raised $6.0M in total across 1 funding round.
House of Blueberry's investors include Dragonfly Capital Partners, Makers Fund, Pantera Capital, ParaFi Capital, Pareto Holdings, Pioneer Fund, Zhen Cao.
House of Blueberry is a digital fashion house that designs and sells virtual wearables, accessories, hair, pets, and pet clothing for avatars in platforms like Second Life, Roblox, and The Sims[1][2][3][5]. Founded in 2012, it has sold over 20 million assets across 10,000 SKUs to nearly 500,000 customers, generating $1 million in annual revenue by 2016 and securing $6 million in seed funding in 2022 to expand multi-platform[1][2][3][5][6]. The company serves metaverse users seeking authentic self-expression, solving the lack of diverse, trendy digital clothing options through data-driven trends, inclusivity (e.g., outfits with stretch marks), and direct-to-avatar sales via in-game marketplaces[1][3].
Gizem "Mishi" McDuff founded House of Blueberry in 2012 after attending a virtual concert in Second Life in 2011, where her basic starter avatar felt out of place among elaborate designs; she created a polka dot dress in Photoshop, sparking demand from other users[1][3][5]. McDuff, a tech entrepreneur with prior roles at startups like Peanut Labs (marketing and gaming data) and as Sony's head of publishing, recognized an underserved market for high-quality virtual fashion in Second Life[3]. Early traction was strong: $60,000 in first-year sales, scaling to $1 million annually by 2016 with a three-person team; metaverse hype in 2021 drove expansion to Roblox and The Sims, collaborations like the first metaverse fashion show, and team growth to 20 (90% women), bolstered by Katherine Manuel as COO from Thomson Reuters[1][2][3].
House of Blueberry rides the metaverse and Web3 wave, capitalizing on gaming platforms like Roblox for social self-expression amid rising avatar economies, where users spend on digital identities as blockchain and VR mature[1][2][4]. Timing aligns with 2021 metaverse buzz and pandemic-driven Roblox socialization, positioning it ahead of mainstream adoption; market forces like investor interest in digital fashion (e.g., its $6M raise) and physical-digital synergies (virtual try-ons informing real designs) favor its growth[2][3][6]. It influences the ecosystem by pioneering inclusivity—elevating women in metaverse dev (only 9% female-led firms)—and fostering creator communities, pushing platforms toward diverse, data-informed virtual worlds[3][4].
House of Blueberry is primed for expansion with its $6M funding, targeting every self-expression platform via creator-led, community-obsessed, data-informed strategies and partnerships[3]. Trends like immersive XR, Web3 identities, and gaming's "mind-blowing" tech-art fusion over the next decade will amplify its role, potentially bridging digital-physical fashion further[2][4]. Its influence may evolve as a diversity leader, scaling to new metaverses while empowering female creators, solidifying digital fashion as a trillion-dollar market. This outfitter of avatars, born from one woman's Second Life concert, now outfits the future of virtual selves.
House of Blueberry has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in January 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2023 | $6.0M Seed | Dragonfly Capital Partners, Makers Fund, Pantera Capital, ParaFi Capital, Pareto Holdings, Pioneer Fund, Zhen Cao |