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Hoopr is a technology company.
Hoopr provides a robust platform for licensing royalty-free music and sound effects, catering to video creators and businesses. The company's core offering focuses on delivering copyright-safe audio solutions, which allows content producers to integrate diverse soundtracks into their advertisements, films, and other digital media without legal complications. Its system leverages technology to streamline the music discovery and licensing process for a wide range of creative projects.
The company was co-founded by Gaurav Dagaonkar and Meghna Mittal in 2021. Dagaonkar, serving as CEO, brings experience in the music and entertainment industry, which informed the strategic direction of Hoopr. The founders identified a critical need among content creators for accessible and legally compliant audio, leading to the development of a dedicated platform to address this market gap.
Hoopr serves a broad spectrum of users, from independent video creators and vloggers to larger enterprises producing digital marketing campaigns and feature-length content. The company's vision centers on empowering the creator economy by simplifying the acquisition of high-quality, legally clear music. Hoopr aims to be a foundational media-tech provider, ensuring creators can focus on their artistic output with confidence in their audio assets.
Hoopr has raised $2.5M across 2 funding rounds.
Hoopr has raised $2.5M in total across 2 funding rounds.
Hoopr is India's leading AI-powered music licensing platform, launched in 2021 and headquartered in Mumbai.[1][2][4][5] It builds an extensive library of over 12,000 royalty-free music tracks and sound effects, generated via AI, for video creators, businesses, podcasters, filmmakers, and advertisers to use in videos, vlogs, ads, apps, and campaigns without copyright risks.[1][2][4][5] Hoopr solves the billion-dollar problem of accessing affordable, legal music that boosts content engagement, while enabling musicians to monetize their work through intelligent recommendations and data-driven discovery tools.[1][2][4] With 39-41 employees, $1.5M in seed funding, and 64.9K monthly website visitors, it shows steady growth in India's creator economy despite recent headcount dips of -7.13% MoM and -4.87% YoY.[2]
Hoopr emerged in 2021 from Yashraj Studios in Mumbai's Veera Desai Industrial Estate, targeting India's booming content creation scene.[1][2][5] Founders remain unnamed in available data, but the platform quickly gained traction as the first AI-focused music licensing solution for a market flooded with copyright challenges.[4] Early momentum included building a 12,000+ track library and securing $1.5M in seed funding about 2 years and 10 months ago, positioning it as a music-tech innovator.[2][5] Pivotal hires like ex-BookMyShow CTO Rakesh Nair and ex-CredR CMO Vitasta Kaul have since driven executive strengthening for creator economy expansion.[5]
Hoopr rides the explosive growth of India's creator economy, fueled by platforms like YouTube, Instagram Reels, and short-form video, where music licensing bottlenecks hinder monetization.[1][5] Timing aligns with AI democratization in creative tools, addressing a billion-dollar copyright issue amid rising content volume from 100M+ Indian creators.[4] Market forces like surging ad spends on user-generated content and global demand for royalty-free assets favor Hoopr, especially as regulations tighten on platforms like TikTok alternatives.[2][5] It influences the ecosystem by empowering indie musicians, reducing reliance on major labels, and setting a model for AI-music startups in emerging markets.
Hoopr is poised to dominate India's music-tech niche with AI scaling its library and executive hires accelerating user acquisition in the creator boom.[5] Trends like generative AI advancements and Web3 music royalties could supercharge growth, potentially expanding to global markets or new formats like AR/VR audio. Its influence may evolve from licensing leader to full creative suite, capturing more of the $1B+ opportunity as content explodes—watch for Series A to fuel international push, building on its strong seed foundation.[2][4][5]
Hoopr has raised $2.5M in total across 2 funding rounds.
Hoopr's investors include Mitesh Shah, Venture Catalysts | India's First Integrated Incubator.
Hoopr has raised $2.5M across 2 funding rounds. Most recently, it raised $450K Series A Extension in November 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 17, 2025 | $450K Series A Extension | Mitesh Shah | |
| Dec 1, 2021 | $2.0M Seed | Venture Catalysts | India's First Integrated Incubator |