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Hometuls operates a data-driven platform connecting product and service suppliers with construction and infrastructure projects. It employs algorithms to process project data, offering e-procurement and e-financing solutions for industrial SMEs. This approach efficiently matches project needs with resources and financial support, optimizing supply chain operations.
Established in 2019, Hometuls was co-founded by CEO Neftaly Ramirez Pallares. The company originated from the insight to create a digital marketplace addressing inefficiencies in Latin America's construction sector. This concept evolved into a comprehensive cloud-based platform, integrating financial and procurement services to bridge demand and supply.
The platform primarily serves construction firms, industrial SMEs, and suppliers seeking project access and capital. Hometuls aims to transform industry supply chains and financial transactions using intelligent data. The company continually refines its analytical tools, empowering businesses with strategic procurement and robust financial solutions, driving efficiency.
Hometuls (now operating as Suplio) is a B2B marketplace providing e-procurement and e-financing services tailored for industrial SMEs, particularly in construction and supply chains.[1][2][3] It connects suppliers of industry products—like construction, home, and office materials—with buyers, while linking them to financing options to address capital scarcity, a key growth barrier for SMEs in Latin America per McKinsey insights.[1][2] The platform serves industrial SMEs by streamlining procurement, enabling easier access to capital for transactions, and fostering efficient supply-demand matching, with early growth evidenced by around $1 million USD annual turnover.[2]
Founded in 2019 in Bogota, Colombia, Hometuls was established by CEO Neftaly Ramirez, who developed a data-driven platform to connect products and services to construction projects.[2] The idea emerged from recognizing high capital costs and scarcity stifling SME growth in Latin America, prompting a digital solution for procurement and financing.[1] Early traction accelerated through partnerships like Vicaria, which provided scaling support, customer introductions, and helped achieve rapid growth to $1 million annual turnover; the company later rebranded to Suplio while maintaining its core mission.[2]
Hometuls/Suplio rides the wave of digital transformation in LatAm's construction and SME financing sectors, where traditional supply chains are fragmented and capital access remains a bottleneck—exacerbated by McKinsey-noted high costs.[1] Timing aligns with rising adoption of B2B marketplaces amid post-pandemic supply chain digitization and fintech growth in emerging markets.[2] Market forces like SME proliferation in Colombia and Peru favor it, competing with players like Equip Industry (Peru-based, 2020) and Licify (Bogota, 2017) by emphasizing financing alongside procurement.[2] It influences the ecosystem by empowering industrial SMEs, boosting productivity, and demonstrating scalable models for VC-backed contech in underserved regions.[2]
Suplio (ex-Hometuls) is poised for expansion in LatAm's contech space, potentially scaling beyond seed stage with its financing-procurement combo amid growing investor interest in SME enablers.[2] Trends like AI-driven supply chain optimization and embedded finance will shape its path, enabling deeper market penetration against competitors.[2] Its influence may evolve by setting standards for SME capital access, driving broader ecosystem growth in construction digitization—building directly on its early traction as a game-changer for industrial SMEs.[1][2]
